Sally Crocker •Crocker2 LLC
Email: sally@dustycrocker.com
LinkedIn: https://www.linkedin.com/in/sally-crocker-86467752/
Website/portfolio: https://www.sallycrockerwrites.com/
Award-winning writer. Communicator. Certified brand storyteller. Internal/external communications. Executive communications. Marketing communications.
Summary:
2026 International Gold Award for Content Marketing, Blog Writing, from dotCOMM Awards. “A fresh solution transforms a flooded eyesore” for client Tarrant Regional Water District, Fort Worth, Texas.
2026 International Honorable Mention Award for Content Marketing, Blog Writing, from dotCOMM Awards. “Lessons in the garden are growing young minds” for client Tarrant Regional Water District.
2026 award winning feature article written for client Tarrant Regional Water District: Watermark Awards from the Texas Section of the American Water Works Association and the Water Environment Association of Texas. “TRWD mentors, Cristo Rey students build bonds for life.” Best Op/Ed/Feature.
Winner of the 2026 Blue Pencil and Gold Screen Awards from the National Association of Government Communicators. Category: Single Written Piece. Article written for Tarrant Regional Water District: “TRWD mentors, Cristo Rey students build bonds for life.”
2025 Gold Winner, MarCom International Awards, creativity/writing, blog article, for the American College of Lifestyle Medicine. “From poor health to lifestyle medicine leader.”
2024 International Gold Winner, MarCom International Awards, feature article for Southlake, Texas, City Lifestyle magazine. “Loving Long Ears Donkey Therapy & Sanctuary.”
2024 Honorable Mention winner, MarCom International Awards, for feature article for Southlake City Lifestyle magazine. “Go for your dreams!”
2024 International Platinum Award winner, dotCOMM Awards competition, Blog Writing category, for “Reigniting the flame: a medical student’s journey with lifestyle medicine” for client the American College of Lifestyle Medicine. https://lifestylemedicine.org/articles/reigniting-the-flame-in-residency/
2024 International Gold Winner, dotCOMM Awards competition, Blog Writing category, for “Transforming Hospital Food From Bad to Healthy and Delicious” for the American College of Lifestyle Medicine.
2024 International Gold Winner, dotCOMM Awards competition, Content Marketing/Website Story category, “Hands-on service: building healthier communities by improving housing quality and safety.” Written for The University of North Texas Health Science Center School of Public Health.
2024 International Honorable Mention Award winner, dotCOMM Awards competition, Content Marketing/Blog Writing category, “Addressing the physician shortage through lifestyle medicine.” For the American College of Lifestyle Medicine.
2024 International Platinum Award winner, Hermes Creative Awards competition, Blog Writing category, for “Journey of Survival” story for Tarrant Regional Water District.
2024 International Gold Award winner, Hermes Creative Awards competition, Blog Writing category, for “Water is Life” story for client Tarrant Regional Water District.
2022 International Platinum Award winner, Hermes Creative Awards competition, Brand Journalism/Writing/Article category, for public health article on the U.S. opioid crisis. “The realities of ‘breaking bad’ and how one HSC researcher is attacking the opioid crisis.”
2022 International Platinum Award winner, Association of Marketing and Communication Professionals MarCom Awards competition, Print Media/Writing/Brand Journalism category, for news article about physical therapy student rescuing a family in distress. “Led by his compassion and HSC’s values, a PT student rescued a family in distress.”
2022 Honorable Mention Award winner, PR Daily’s National Nonprofit Communications Awards, Communications Assets category/Article, addressing how one researcher is attacking the nation’s opioid crisis. “The realities of ‘breaking bad’ and how one HSC researcher is attacking the opioid crisis.”
2022 Executive Storytelling Certification, Neeley School of Business Executive Education Program, Texas Christian University.
Winner of PR Daily’s 2020 Nonprofit Communications Professional of the Year national award for leading the conversations and telling the stories of COVID-19.
Winner of the national 2019 Ragan Communications Healthcare PR and Marketing Award for Corporate Magazine Best Article focused on the tragedy of domestic violence. “Domestic violence’s painful legacy.”
Areas of strength: internal and external communications; marketing communications planning and content; digital and print communications development, writing and editing; newsletters and marketing collateral; crisis communications; executive positioning, coaching and speechwriting; HR communications; higher education student recruitment/admissions communications; alumni communications and storytelling; community and donor campaign content development.
Specializing in communications for healthcare, public health, wellness, higher education, health research and community/non-profit organizations.
Professional Experience
Freelance writer, brand communications storyteller, editor and marketing communications consultant, Crocker2 Content+Writing+Graphics, January 2023-present. Clients in healthcare, education, public health, nonprofits, corporate and more.
Contract editor for Southlake, Texas, City Lifestyle magazine (September 2023-February 2025).
Associate Director, University Academic Communications, and School of Public Health Communications Manager, University of North Texas Health Science Center at Fort Worth, October 2008-December 2022.
State Director, Communications and Marketing, March of Dimes Texas, January 2007-July 2008.
Vice President/State Corporate Communications Manager, Comerica Bank-Texas, December 2000-November 2006.
Executive Director, Foundation/Public Relations, Dallas/Fort Worth Medical Center, March 1996-December 2000.
Adjunct Instructor positions, teaching on-campus and online courses in brand communications, advertising, public relations, media, English composition and undergraduate foundations for Le Cordon Bleu Culinary Institute Dallas, Westwood College/Fort Worth and Art Institute of Pittsburgh Online, July 2008-March 2019.
Previous experience as a freelance consultant, writer/editor and as Vice President of a $3.5 million, 11-person Dallas Fort Worth-area advertising agency, developing a Healthcare Marketing Communications division serving physicians, medical practices, healthcare organizations and group health systems both regionally and nationally.
Education
Master of Liberal Arts, Southern Methodist University, Dallas, Texas.
Advanced postgraduate studies in Journalism and Marketing, University of North Texas.
Bachelor of Arts, Journalism/English, Texas Christian University, Fort Worth.
Service, Honors, Workshops & Certifications
Santa Fe International Literary Festival, celebrating the power of storytelling, May 2024.
“Writing Essays About Travel and Food,” March 2024, online course through WritingWorkshops.com.
“Getting Published” online workshop through WritingWorkshops.com, March 2024.
Executive Storyteller Certification, December 2022, through TCU Neeley School of Business, Texas Christian University.
Past Board member: Junior League of Arlington Texas, Big Brothers Big Sisters and March of Dimes Fort Worth Texas, American Heart Association Fort Worth, American Cancer Society Fort Worth Chapter, American Red Cross Fort Worth. Served as Junior League newsletter editor and as Publicity Chair for a summer community festival series featuring chart-topping musical entertainment.
Graduate of Leadership Arlington Texas.
Awards from Hermes International Creative Awards Competition, International dotCOMM Awards, PR Daily, Ragan Communications, Association of Marketing and Communication Professionals, Society of Creative Communications, International Association of Business Communicators (IABC), United Way of Tarrant County Texas, Printing Industries of Texas, Texas Society for Healthcare Marketing and Public Relations, Healthcare Marketing Report, Profiles in Healthcare Marketing.